Lead Generation and Lead Management with RedHorse CRM
RedHorse CRM comes complete with all the lead generation, lead management, lead distribution, and partner management tools you need to be successful. You'll track leads and referrals from a single application and be able to accurately monitor acquisition costs and conversion rates; tagged back to the campaign or marketing action that brought them to you. In addition, your distributors and partners can have a complete view into all joint leads, which are assigned to them by pre-defined rules and territories. You can even track multiple leads within the same company separately, getting insight into each contact, conversation and unique opportunity.
Lead Generation and Management
Effective sales lead management comes down to great execution—getting quality leads into the hands of your sales organization, quickly and efficiently. Unfortunately, many companies rely on time-consuming, inefficient processes such as spreadsheets and outdated homegrown software for their sales lead management.
RedHorse CRM's lead management functions gives you seamless alignment between marketing and sales, allowing you to manage sales lead generation activites, tracking from the first capture to close of sales, with efficiency and integrity. With RedHorse CRM, you have all the tools you need to manage the day-to-day assignment of marketing leads, track leads in real time, and align leads with sales territories according to the changing needs of the organization.
This allows you to:
- Improve alignment of your marketing department efforts with your sales teams and allow them to operate as one
- Deliver marketing leads faster to improve sales execution and shorten sales cycles
- Deliver captured marketing leads to the right sales representatives quickly and efficiently
- Automate lead processing and sales territory management to eliminate the need to drill down into each individual record—saving time, money and energy
- Assign leads based on the business rules you set, eliminating conflict over which salesperson owns which lead or territory.
- Capture marketing leads automatically from your web site, whether they come from online forms, imported from purchased lists, or are entered manually.
- Build an end-to-end process that ensures accurate delivery and management of leads from capture to close
- Set up and apply complex business rules according to multiple criteria—including geography, product area, vertical industry or timing—using the powerful lead-routing engine
- Take advantage of activity reports that provide productivity analysis of all sales interactions, including phone calls, tasks, meetings and notes.
- Employ territory re-alignment options to re-assign territories when salespeople join your company or leave it
- Ensure that sales reps are given new leads in real time with email notification, decreasing lag time for following up with customers, and shortening sales cycles.
- Automate mass updates of leads and territories, enabling managers to make changes on a global level.
RedHorse CRM - Fully integrated software for maximum efficiency:
RedHorse CRM is a fully integrated solution that covers all aspects of your business, including, marketing automation, lead generation and tracking, quoting, sales, order entry, contact relationship management, help desk, ticketing, project management, surveys and analysis, RMAs and more. The strength of the product lies in its non-modular design that enables you to enhance your business productivity significantly without ever having to purchase and integrate separate third party software applications. With RedHorse CRM, you get a powerful yet affordable 'all-in-one' small business management software solution right-out-of-the-box!
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