Marketing Automation with RedHorse CRM

RedHorse CRM Delivers Results
The world of marketing is ever-changing. In addition to tracking the results of advertisements, direct mail and telemarketing, organizations must build lasting and profitable customer relationships by executing effective and timely campaigns over both traditional and electronic channels. RedHorse CRM delivers a comprehensive means to design, execute, and manage personalized, permission-based campaigns.

RedHorse CRM's marketing and campaign management functionality affords modern small businesses the means to effectively manage and monitor the actual results of your marketing programs - all the way to the sales impact. Providing a direct analysis of your return on investment for your marketing efforts. As a part of the affordable, comprehensive RedHorse CRM system, it lets your marketing department readily extract prime intelligence from your database, so that expenditure and actual sales returns on promotions can be accurately monitored for accurate analysis.

Manage your campaigns effectively
RedHorse CRM allows you to plan multi-channel marketing campaigns and execute them flawlessly. Assign tasks and responsibilities according to revenue projections, campaign periods, targeted audiences and channels. Identify potential deployment issues and re-allocate resources. Utilize contact grouping to optimize segmentation strategies, by mining comprehensive customer data.

You can create targeted e-mail, direct mail, and fax campaigns for automated execution and follow-up. Use integrated data mining to find the optimal approach for targeting prospects, so your customers receive the right offers at the right time. With the Leads Tracking functions, you can capture leads from your web site and then automatically distribute them across sales teams or channel partners for follow-up.  Permission-based campaigns also ensure that the privacy of customers is always maintained, including those who have requested not to receive certain materials. By targeting the most receptive customers, you use marketing dollars more efficiently, reducing costs.


Record higher sales using RedHorse CRM Business Software
RedHorse CRM's marketing module provides key, actionable metrics so sales can be grown proactively from progressive feedback. Recording marketing events in prospect and customer contact records means you know which customer has been contacted when and by whom - and ultimately which marketing programs worked.

Realize significant value and gain lasting competitive advantage through campaign ROI analysis. RedHorse CRM marketing analytics provide a means to easily track the effectiveness of your marketing campaigns, comparing potential and actual responses and sales. By identifying the most profitable campaigns, so you can invest marketing dollars more effectively. Advanced analytics help you gain valuable insight. Match your most profitable customers and products with the most effective campaign channels, to dramatically increase Return On Investment.

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RedHorse CRM - Fully integrated software for maximum efficiency:
RedHorse CRM is a fully integrated solution that covers all aspects of your business, including, marketing automation, lead generation and tracking, quoting, sales, order entry, contact relationship management, help desk, ticketing, project management, surveys and analysis, RMAs and more. The strength of the product lies in its non-modular design that enables you to enhance your business productivity significantly without ever having to purchase and integrate separate third party software applications. With RedHorse CRM, you get a powerful yet affordable 'all-in-one' small business management software solution right-out-of-the-box!