Trigger Marketing with Red Horse

The Right message, to the Right contact, at the Right time

If this sounds pretty catchy, that's because it is.  It is also pretty tricky.  If you have ever tried selling something to someone and discovered they had just bought what you sell a week or two earlier, then you know the importance of reaching the buyer BEFORE (just before) they are ready to buy.  Trigger marketing is all about making sure your timing is right.

Trigger marketing is used to target customers through messages, offers and product service recommendations and similar preferential treatment based on a trigger. A trigger is a mechanism to automate actions based on events. Triggers can be based on a number of factors over a period of time . RedHorse CRM provides the tools to monitor and enable trigger marketing with effective utilization of information you gather.

What can be used as a trigger?

Triggers in RedHorse CRM can be created from: product or customer life stage, behaviors, expiration, credit and external influences. Customers form the pivot of any business and it is important to base the marketing strategies on the life stages of the customer. For example, a better opportunity exists to close a sale for an insurance firm when they know a customer house purchase is underway. This information can be pivotal for a targeted sales campaign, and the organization could bundle a home insurance sale with a partner selling security services.

Customer's future intent is discovered through a scan of purchases or expenses, revealing patterns in purchases. Transactions and behaviors of customers in certain categories indicate tours and travels, building improvement etc. Credit card organizations and banks can benefit a great deal by observing customer patterns to suggest appropriate product offers. Online behaviors provide a clear idea about needs and interests of the customer. This information can be utilized by the organizations to predict and act on the decision making process of the customer. Then, they can serve up offers or promote interactions to direct the customers to the relevant site or dealer.

Some products or services sold have maturity or expiration dates. This information is available within the selling organization. The organization can use this information to send messages or mailers for renewal or for a repurchase of the product at THE appropriate time. The changing economy and competitive environment requires that the organization scout for competitive advantage and adapt to the dynamics of business with effective CRM solutions.

If the product or service your company sells falls into a predictable pattern like those described above, Trigger Marketing could give your company a competitive edge.

RedHorse can help any company to get the right message to the right contact; at the right time!

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